This book is aimed at anyone who is considering becoming an advertising Creative, studying to become one, or would like to become a better one.
    Written in an entertaining and informative style, the book explains the diverse set of skills that you need to make it as an advertising Creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency.
    Getting a job as an advertising Creative is not easy. This book will teach you the intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.

Simon Veksner is a copywriter at Bartle Bogle Hegarty in London, where he has produced campaigns for some of the agency’s most iconic brands including Levi’s, Audi and Barnardo’s. Previously he spent seven years at DDB London, where his work included a Cannes Grand Prix-winning ad for Volkswagen. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror. Prior to entering advertising he worked as a journalist, for publications including The Independent, The Guardian and The Sunday Times.